It turns out that consuming juice “not from concentrate” doesn’t mean it’s fresh — and you might notice that in its taste. There is one main reason why freshly squeezed OJ tastes different from the store-bought variety, which you might want to consider when pouring a glass of Tropicana Orange Juice or any other brand.
According to Harding’s Friendly Markets, a big reason for the difference in taste is due to chemicals. Although the ingredients label suggests it’s pure orange juice, Harding’s reports that there are certain chemicals in the juice that don’t need to be added to the ingredients list. The purpose of the chemicals is to keep every carton of juice tasting the same, and since the chemicals technically come from oranges, the juice companies aren’t lying to consumers by not adding them to the ingredients list. However, they might result in a noticeable taste difference.
We couldn’t find any evidence to suggest the chemicals are dangerous to your body in any way, but it’s always important to know what you’re consuming. According to WNYC, oranges contain as many as 600 chemicals, though the one most highlighted for flavor purposes is ethyl butyrate.