Hey, ho and
here we go for another year here on planet earth. 2018 has been, gone and
packed its bags never to return, so as we tiptoe
into the year ahead, we look, wonder, and ponder predictions and trends for
what might be in the vaping industry in this the year 2019…
Freedom to Vape in Public Spaces
At the tail
end of last year, a group of likeminded MP’s known as the All-Party Parliamentary
Group for Vaping (APPGV) presented a
vaping policy to be added to the parliamentary staff handbook
with the aim of encouraging more businesses, workplaces and public spaces to
adopt a similar approach. In addition to the vaping policy, the APPGV also
encourages vapers to follow an etiquette that essentially respects their fellow
more public spaces introducing vaping areas as well as workplaces becoming
savvy to the needs of their workers as they strive to become smoke free.
More Awareness on the Health Benefits of E Cigarettes
Expect to see
more health information in the public spaces and less misinformation from myths
about e cigarettes.
as November 2018 the Advertising Standards Agency amended the
rules for e cigarettes
meaning that companies are no longer
banned from advertising the health benefits of vaping, which means more people
able to see the positive health implications vaping holds over tobacco.
Public Health England declared
e cigarettes to be up to 95% less harmful than
smoking and that
has the potential to help smokers become smoke free however, recent findings that suggest 44% of England’s 6 million smokers
are unaware of the health benefits that vaping poses, have spurred Public
Health England to recently sharing a
shocking new video
detailing an experiment showing the differences between smoking and vaping.
Simulating the contrasting effects, chambers filled with cotton wool buds were
exposed to a month’s worth of tobacco smoke and e
cig vapour. Unsurprisingly, the cotton wool buds subjected to tobacco
were drenched in thick sticky tar, while the cotton wool buds from the vapour jar were seemingly free of any
annual campaigns such as Vapril marked significant
milestones in 2018 for the vaping industry as industry members, politicians and
health professionals alike joined forces
to promote the viable route to becoming smoke free that vaping can provide,
while the NHS’s Stoptober campaign saw e cigarettes and vaping heavily featured
as a tool to help smokers stay smoke free for 30 days.
In light of
e cigarette advertising restrictions being lifted, we expect 2019’s campaign to
only increase in awareness, giving the general public a fuller understanding of
the benefits of e cigarettes.
An Increase in the Number of Vapers
2018 saw the
number of vapers in the UK rise to an estimated 3.2 million, an increase of 10%
from 2017 (2.9 million) and a figure four times higher than the number of
vapers known in 2012.
potential freedoms to vape in more places in 2019, more advertising from
e cigarette companies, as well as a combination of positive cessation campaigns
such as Vapril and Stoptober, we predict
the number of vapers in the UK will only increase as more people are made
aware of how much less harmful vaping is compared to e cigarettes.