Kraft Heinz debuts ‘dip and crunch’ condiment for burgers

PITTSBURGH — The Kraft Heinz Co. is introducing Heinz Dip & Crunch, combining a dipping sauce and crunchy potato bits in a two-in-one package, designed to add flavor and texture to burgers.

The burger sauce is formulated with tomato puree, molasses, sun-dried tomatoes, garlic powder, tamarind concentrate, onion powders and spices. A spicy option also is available.

The company initially tested the concept in select Jack in the Box restaurants. The product is available nationwide at Walmart, Meijer, Target and Giant stores.

“Here at Heinz, we recognize the magic in making memories on burger night thanks to the way our condiments uniquely elevate the classic burger,” said Ashleigh Gibson, brand director at Heinz. “As we continue to reimagine mealtime, we’re excited to offer a solution for consumers looking for accessible dipping sauces and unique textures to help further embrace the fun of cooking and eating at home.” 


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